Clearspace & Positioning
The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.
Brand Guidelines
Fight for the Future is a small but highly effective Internet freedom activism team with big victories to its credit, including organizing the protests that defeated SOPA/PIPA, and winning net neutrality rules in 2014.
Logo Mark
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
How Not to Use the Logo
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
Colors
Primary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.
Primary
Black
HEX: #000000
CMYK: C0 M0 Y0 K100
Secondary
Red
HEX: #ed3d30
CMYK: C1 M91 Y89 K0
Shade
Grey
HEX: #ebebeb
CMYK: C7 M5 Y5 K0
Light
White
HEX: #ffffff
CMYK: C0 M0 Y0 K0
Shades
Secondary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.
Highlight
Neon Green
HEX: #9af03d
CMYK: C41 M0 Y99 K0
Background
Shades
Shades
Lime
HEX: #e3fffe
CMYK: C9 M0 Y2 K0
Background
Shades
Shades
Brick
HEX: #fee5e7
CMYK: C0 M12 Y3 K0
Gradient
HEX:
STOP: 0%
HEX:
STOP: 20%
HEX:
STOP: 35%
HEX:
STOP: 65%
HEX:
STOP: 67%
HEX:
STOP: 85%
HEX:
STOP: 100%
Typography
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
Headlines
TITLING GOTHIC FB WIDE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*
Main Paragraphs
Neue Haas Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*
Social Media Version
The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.