Brand Guidelines

Fight for the Future is a small but highly effective Internet freedom activism team with big victories to its credit, including organizing the protests that defeated SOPA/PIPA, and winning net neutrality rules in 2014.

Clearspace & Positioning

The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.

FFTF Logo positioning demo
Fight for the Future logo
Fight for the Future logo

Logo Mark

The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

Social Media Version

The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.

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How not to use the logo

How not to use the logo

The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

Colors

Primary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.

Primary

Black

HEX: #000000 CMYK: C0 M0 Y0 K100

Secondary

Red

HEX: #ed3d30 CMYK: C1 M91 Y89 K0

Shade

Grey

HEX: #ebebeb CMYK: C7 M5 Y5 K0

Light

White

HEX: #ffffff CMYK: C0 M0 Y0 K0

Shades

Secondary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.

Highlight

Neon Green

HEX: #9af03d CMYK: C41 M0 Y99 K0

Background
Shades

Lime

HEX: #e3fffe CMYK: C9 M0 Y2 K0

Background
Shades

Brick

HEX: #fee5e7 CMYK: C0 M12 Y3 K0

Gradient

HEX:
STOP: 0%
HEX:
STOP: 20%
HEX:
STOP: 35%
HEX:
STOP: 65%
HEX:
STOP: 67%
HEX:
STOP: 85%
HEX:
STOP: 100%

Typography

The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

HEADLINES

Titling Gothic FB Wide

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*

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Main Paragraphs

Neue Haas Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*

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Cover Image

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