Digital rights group Fight for the Future calls on the FTC to act now on banning surveillance advertising’s data abuse.
Big Tech’s market dominance is rooted in the scale of personal data they have collected, and its data practices enable it to become more entrenched every day. This business model has eroded civil liberties, endangered public health, exacerbated discrimination, and undermined human rights around the world. In the longterm, we need prohibitions on all kinds of surveillance and algorithmic discrimination, but banning surveillance advertising would be a historic step forward in the fight against Big Tech’s data abuse.
Erica Darragh (she/her), Campaigner at Fight for the Future issued the following statement:
“It has become abundantly clear that Big Tech uses surveillance advertising to weaponize user data for profit, despite knowing the human and societal cost of those choices. This business model is an existential threat to human rights, public health, civil rights, and democracy. The FTC has the authority to impose regulations that begin to address Big Tech’s dangerous business model while Congress negotiates a broader legislative response, and we urge the agency to act on this petition and ban surveillance advertising before it’s too late.”